About me

👋, Hello! I’m Gurmandeep Kaur, a mixed-methods UX Researcher with over five years of experience in understanding users from every angle. I believe that to truly connect with users, we need both data and stories; the numbers help us see the patterns, but the stories show us why they matter. With a Master’s in Human-Computer Interaction, I bring together quantitative and qualitative insights to create experiences that resonate with real people.My journey has taken me through roles at Amazon, Johnson Controls, and now FoodReady Inc., where I lead research projects that turn complex user data into clear, actionable strategies. I specialize in aligning research findings with business goals, helping teams make decisions that truly improve user satisfaction. Whether it’s creating personas, analyzing data with Tableau, or conducting in-depth interviews, I thrive on blending methods to find the full picture.

Beyond research, I’m passionate about mentoring future UX professionals, sharing the value of a mixed-methods approach. Outside of work, you’ll often find me hiking new trails, traveling, or exploring different cultures—pursuits that keep me curious and inspired to see things from fresh perspectives.

Click below to book mentorship session with me on ADPList .